Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
WordPress vs. Wix for Real Estate Websites in 2026
A high-performing website has become a cornerstone of success in the modern real estate industry. For many buyers and sellers, your site is their first interaction…
Fix Outdated Listings on Your WordPress Real Estate Site
Why do buyers keep calling me about homes on my website that already sold? Buyers call because your site still shows the home as for sale…
School Zones and Home Listings: Getting the Facts Right From Day One
Few questions carry as much weight during a property showing as: "Which school is this home zoned for?" Whether raised after glancing at a flyer in…
How to Build a Real Estate Website With WordPress Across Multiple MLS Feeds
Last updated: September 17, 2026 How to handle listings from different MLS regions comes down to one setup: since version 7.2, our MLS Import plugin connects…
Pensacola Association of REALTORS
The Pensacola Association of REALTORS® (PAR) is a key trade organization that supports real estate professionals throughout Northwest Florida. With more than 3,000 residential and commercial…
Why Accurate MLS Data Matters for Real Estate Professionals
Almost every home buyer searches online before they talk to a real estate agent. When they browse listings, they trust the details they see. Often, those…
How Listing Photos Influence Buyer Interest and Home Sales
When buyers search for homes online, photos are the most important factor in deciding whether they want to visit the property. Approximately 85% of buyers consider…
Update on Florida Housing Market 2025
Florida real estate still makes headlines. New subdivisions sprout near job hubs; long-held beach cottages finally show “For Sale” signs and out-of-state buyers browse late at…
San Francisco Association of REALTORS®
The San Francisco Association of REALTORS® (SFAR) is the main real estate organization in San Francisco. With over 4,000 REALTOR® members in San Francisco and nearby…
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A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
