Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
Can’t code? Just tell Claude.
How you can use MLS Import with Claude or ChatGPT to build site pages in plain words.
Agent pages on your brokerage site or agents’ own websites: a guide for boutique brokerages
Sooner or later, one of your agents will ask, "Can I have my own website?" Then you have a bigger choice to make. You can give…
Using your brokerage website to recruit agents: what to put on it
Your brokerage website can help you recruit, but only if part of it speaks to agents and not just to buyers. Agents who are thinking about…
How to stop paying portals for leads on your own brokerage listings
Your office lists a house. A buyer finds it on Zillow and clicks Contact Agent. Zillow often sends that inquiry to an agent who paid for…
Why buyers who find you still search on Zillow
A buyer meets you at an open house. She likes you and takes your card. Then she goes home and scrolls Zillow for weeks. Sound familiar?…
Is a website still worth it for a boutique brokerage?
Yes, a website is still worth it for most small brokerages. Its job has changed, though. Social media and the portals help people find you. Your…
How an independent brokerage competes with Zillow and Redfin in its own town
You can't beat Zillow on traffic. In your own town, you can beat it on who answers the buyer, how well you know each street, and…
Brokerage website with no traffic or leads: why buyers who “look you up” never land on your site
Your agents tell buyers to look you up. Then your site gets almost no visits and almost no leads. Most of the time the buyer does…
Hear about the price drop before your buyer does
MLS Import 7.2.3 adds a daily email for this. Here is what it shows, and which buyers it tells you to call first.
One email, every other Tuesday.
A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
