Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 6 min

Unlocking the Secret: Where to Find Your Next Real Estate Buyer Lead

Let’s talk about the lifeblood of our business—the buyer leads. They’re like Wi-Fi in a coffee shop—everyone’s looking for them, but they’re not always easy to…

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laura perez · Oct 27, 2024
REAL ESTATE BLOG
Real Estate Blog 7 min

Zillow vs Realtor.com: Which Leads Are Better in 2024?

Let’s be real for a second—if you’re in real estate and not discussing lead services like Zillow or Realtor.com, you’re probably just chatting about your favorite…

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laura perez · Oct 26, 2024
REAL ESTATE BLOG
Real Estate Blog 6 min

Easy Tips to Reinstate Your Google Business Profile 2024

Understanding and Reinstating Your Google Business Profile Importance of Google Business Profile for Real Estate Professionals In this digital age, a Google Business Profile is like…

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laura perez · Oct 23, 2024
REAL ESTATE BLOG
Real Estate Blog 13 min

Real Estate Agent Vs Broker: 7 Key Differences That Could Cost You Thousands

Are you caught in the real estate agent vs broker debate and wondering which path might be best for your career? Spoiler alert: there’s no one-size-fits-all…

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laura perez · Oct 21, 2024
REAL ESTATE BLOG
Real Estate Blog 11 min

How to Elevate Your Buyer Clients’ Experience to Expert Status

Hey there, future real estate rock stars! We’ve all been there—caught in the whirlwind of being a real estate agent without a clear map. Remember the…

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laura perez · Oct 20, 2024
REAL ESTATE BLOG
Real Estate Blog 8 min

How to Choose the Right Real Estate Office: 5 Key Qualities

Let’s talk about the real estate office you call home. I’m not talking about the cute home office you set up in your living room with…

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laura perez · Oct 19, 2024
REAL ESTATE BLOG
Real Estate Blog 10 min

Mastering the Art of the Real Estate Elevator Pitch: A Game-Changer for Agents

Have you ever been in an elevator, on the verge of your dream pitch opportunity, only to stumble and mumble when someone asks what you do?…

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laura perez · Oct 18, 2024
REAL ESTATE BLOG
Real Estate Blog 14 min

Crafting Real Estate Landing Pages: Secrets to Supercharge Your Conversions

You’ve arrived at the perfect spot if you’ve ever pondered, “Why do my landing pages receive more crickets than conversions?” This isn’t merely a discussion on…

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laura perez · Oct 17, 2024
REAL ESTATE BLOG
Real Estate Blog 8 min

9 Tips for Hosting an Open House for Another Agent

Why Open Houses Matter As a real estate agent, you’ll hear people say open houses are a waste of time. But let me tell you, they’re…

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laura perez · Oct 16, 2024
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