MLS PIN is the broker-owned multiple listing service covering all of Massachusetts and Rhode Island, plus much of New Hampshire, and it runs on Pinergy, its own in-house platform.
MLS Import pulls MLS PIN's RESO Web API feed onto your site as native, indexable WordPress posts. There's no iframe, no widget, no data stranded on someone else's servers.
MLS Property Information Network, Inc. (MLS PIN for short) has run New England's dominant multiple listing service since 1999. Its headquarters sit at 904 Hartford Turnpike in Shrewsbury, Massachusetts, and its subscriber base now tops 37,000 real estate professionals, drawn from more than 25 states rather than New England alone.
To a working agent, MLS PIN is Pinergy: the daily search, listing-input, and client-matching system where roughly 28,000 active listings live.
To a website owner who wants that inventory on their own domain, it's something bigger: a database of more than 4.3 million off-market and historical listings plus full public records for its coverage area, all structured to the RESO standard so it can flow cleanly into other software.
MLS PIN is a broker-owned, for-profit stock corporation. That single fact shapes almost everything else about how it operates, who can join, and what it costs.
It's the first thing worth understanding before you connect a website to its feed, so the next section breaks down exactly why that ownership model matters to you.
Most large U.S. multiple listing services are owned and operated by a Realtor association. MLS PIN isn't.
It's a for-profit stock corporation whose shares can be held by MLS PIN Participants who are Massachusetts-licensed brokers and office owners, giving them voting rights, potential dividends, and regional representation on the board of directors.
In MLS PIN's own words, "We're broker-focused because we're broker-owned." Here's why that matters if you want listings on your site. You don't have to be a REALTOR to subscribe, and an agent licensed in another state doesn't have to join a Massachusetts board or association first.
HousingWire, covering the Nosalek case, described MLS PIN plainly as a broker-owned MLS not affiliated with the National Association of Realtors. No association dues gate stands between you and the data.
Pinergy, the system MLS PIN subscribers use every day, was designed and is maintained by MLS PIN's own staff. That's unusual. Most big MLSs license a third-party platform such as Matrix or Paragon, then wait on that vendor's release schedule for new features.
Because MLS PIN controls its own roadmap, it ships changes on its own timeline. Recent examples include Restb.ai photo analysis that auto-tags rooms, features, and materials the moment an agent uploads images, plus AI-generated public remarks drafted right inside the listing form and a dedicated floor-plan gallery.
For you, the payoff isn't the features themselves but what they do to the data: cleaner, more consistent, more complete structured fields at the point of entry.
When the source data is tidy, everything downstream, including an import into your WordPress site, maps more reliably. The technology section below covers the standards that make that possible.
MLS PIN's native data spans all 14 Massachusetts counties: Barnstable, Berkshire, Bristol, Dukes, Essex, Franklin, Hampden, Hampshire, Middlesex, Nantucket, Norfolk, Plymouth, Suffolk, and Worcester.
Its licensing footprint stretches wider than its data footprint, since subscribers can be licensed across the six New England states as well as New York.
Two honest carve-outs: Berkshire County in western Massachusetts and Cape Cod and the Islands aren't natively in the core MLS PIN database. Berkshire runs through the separate Berkshire County MLS, and the Cape and Islands through their own regional MLS. A Massachusetts listing agent who needs to cross-post to Berkshire uses a reciprocal-submission process that carries a $30 fee. If your target market is Pittsfield or Provincetown, plan for that extra step.
The broker of record or office owner. Must hold an active Massachusetts (or applicable New England state) broker license, plus a corporate broker's license if the firm is an LLC or corporation.
Applies via the Participant Agreement.
An individual agent affiliated with a Participant's office. Needs an active sales or broker license, or an appraiser credential, and the office manager or principal countersigns the application.
For adjacent professionals (mortgage, appraisal, land development, property management) without a full participation-eligible license.
Grants limited online access to data, not full Pinergy or API access.
Cost: $0, free to Participants and Subscribers.
What you get: a link or embed into Pinergy's own search pages, or a manual CSV-style download.
Where listings live: on MLS PIN's servers.
SEO effect: pages aren't indexable content you control.
Setup effort: no agreement needed.
Cost: $100/month at the brokerage level.
What you get: a live, licensed data feed your site owns.
Where listings live: in your own WordPress database as real posts.
SEO effect: indexable property pages on your own domain.
Setup effort: Broker Data Access Agreement plus Bridge Interactive credentialing.
So that's the brokerage-level path, and the $100/month is the only fee you pay MLS PIN for a website feed.
MLS PIN's separate $525/month vendor tier applies to data vendors and platforms, not to you as a brokerage, so it isn't a second bill you cover.
bridgedataoutput.com
Your brokerage's Broker of Record signs MLS PIN's Broker Data Access Agreement and Application.
The brokerage pays MLS PIN's $100/month Data Services fee, which covers the main office plus any participating branch offices. Individual agents can't get credentials on their own; access flows through the brokerage.
Once MLS PIN approves, register and log in at Bridge Interactive (bridgedataoutput.com), then request API access from MLS PIN inside the Data Access section.
After Bridge approves, you receive your RESO Web API credentials: a Client ID, a Client Secret, and an endpoint URL to plug into MLS Import.
Pinergy is MLS PIN's in-house, responsive web-based system. There's no native app to download; the recommended mobile path is a home-screen web shortcut.
It searches more than 4.5 million listings with history back to 1993, and its AI tools (Restb.ai photo analysis and AI-generated public remarks) do their work at the data-entry stage, so cleaner structured data flows through to any import.
MLS PIN is RESO Web API Server Core 2.0.0 Certified and supports Data Dictionary 1.7. It's also a Charter Member of the Real Estate Standards Organization.
Those are the versioned, published levels that a plugin can actually build against, so what a site sees is a stable contract, not a moving target.
MLS PIN runs two completely separate fee schedules, and conflating them is the single most common mistake in "how much does MLS PIN cost" content.
All of these dues are paid directly to MLS PIN and are separate from your $49/month MLS Import subscription.
MLS PIN settled the Nosalek antitrust case for $3.95 million, and Judge Patti Saris granted final court approval on September 29, 2025. That approval closed MLS PIN's own exposure in the case completely.
The still-pending appeals in the broader suit belong to the co-defendant brokerages, not MLS PIN. The core term: MLS PIN banned displayed offers of buyer-broker (cooperative) compensation on Pinergy, matching the post-settlement industry norm even though MLS PIN was never bound by NAR's own settlement.
Here's what that means concretely if you display MLS PIN listings on a website today. Fields such as "Cooperating Compensation" and "List Brokerage Fee" were removed from certain listing-input forms, with rental fields effective August 1, 2025.
Because MLS PIN removed the field at the source, an import simply won't carry that compensation data going forward, and an hourly sync keeps your listings current with the change. The official settlement FAQ covers the class and claim details.
MLS PIN has also kept shipping smaller Pinergy updates through mid-2026, including the floor-plan gallery and AI-assisted listing remarks mentioned earlier. Each one nudges the structured data quality up a notch, which is good news for anyone importing that data into WordPress.
MLS PIN is MLS Property Information Network, Inc., the broker-owned multiple listing service that has served New England since 1999 from Shrewsbury, Massachusetts.
More than 37,000 professionals use its in-house platform, Pinergy; MLS Import pulls that same listing data onto your own WordPress site.
No. MLS PIN is a broker-owned, for-profit stock corporation, not a Realtor association, and it isn't affiliated with the National Association of Realtors.
You don't have to be a REALTOR to subscribe, or to import those listings to your site with MLS Import.
MLS PIN natively covers all of Massachusetts and Rhode Island, much of New Hampshire, and areas of Vermont.
Berkshire County and Cape Cod and the Islands sit in separate reciprocal MLSs, with a $30 fee on the Berkshire cross-post. MLS Import brings whatever your feed covers onto your site.
For the API feed, yes. Only a brokerage's Broker of Record can sign the Broker Data Access Agreement and hold the $100/month credentials; individual agents can't self-serve.
Once the brokerage has access, MLS Import uses those credentials to bring listings onto your site.
There are two separate schedules. Pinergy participation runs $35/month ($420/year) per Subscriber or Participant, and Comparable Access is $81/month.
Website data access is different: $100/month for a brokerage RESO Web API feed, or $525/month for a vendor. Your MLS Import plugin ($49/month) is separate again.
Yes. MLS PIN is RESO Web API Server Core 2.0.0 Certified, supports RESO Data Dictionary 1.7, and is a Charter Member of the Real Estate Standards Organization.
That standards-based feed is exactly what MLS Import connects to, which keeps field mapping consistent from your very first sync.
Your Broker of Record signs MLS PIN's Broker Data Access Agreement and pays the $100/month Data Services fee.
After MLS PIN approves, you register at Bridge Interactive (bridgedataoutput.com) and request API access. Bridge then issues your Client ID, Client Secret, and endpoint URL, which you paste into MLS Import.
The free IDX link embeds Pinergy's own search pages or gives you a manual download, so the data stays on MLS PIN's servers and those pages aren't indexable content you control.
The $100/month RESO Web API delivers a live feed you own, which is what MLS Import imports as crawlable pages on your domain.
MLS PIN settled Nosalek for $3.95 million and won final approval on September 29, 2025. Displayed offers of buyer-broker compensation are now banned on Pinergy, and fields such as "Cooperating Compensation" were removed from certain input forms (rentals effective August 1, 2025).
Listings MLS Import syncs reflect that change automatically.
Yes. MLS Import works with any WordPress theme and imports listings as native property posts, with the deepest native integration on WpResidence, WpEstate, Houzez, and Real Homes.
It runs on a $49/month plan after a 30-day free trial, and it syncs hourly so your listings stay current.
Joining MLS PIN is the first step to importing its listings with MLS Import. Reach the right desk directly.
Building for more than one market? Every MLS we have written up is listed in the MLS guides index.
One feed covering 42 associations across six states and Washington, D.C., from Pennsylvania down to Virginia.
Formerly Central Jersey MLS, a broker-owned statewide MLS in New Jersey that charges nothing for its own data feed.
More than 7,000 professionals across 12 counties of the North Carolina Piedmont Triad: Greensboro, Winston-Salem and High Point.
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